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Products
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Purple Module: Connecting with Customers (CEO Trek)
CourseLearn how to see the world through your customers' eyes in the Purple Module by creating customer personas, building a customer journey map, and describing your business and offering in a way that is compelling to prospective customers.
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Gray Module: Building Your Team (CEO Trek)
CourseWhether you are a solopreneur or you are gearing up to grow your team, set yourself up for success in the Gray Module by documenting the support you need and practicing the pitching skills that will inspire people to help you.
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Orange Module: Selling with Confidence (CEO Trek)
CourseRoll up your sleeves and dig into sales in the Orange Module. You will learn how to design your own multi-step sales process, create a sales funnel, calculate your Customer Acquisition Cost (CAC), and compute what you can afford to pay for referrals.
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Green Module: Show Me the Money (CEO Trek)
CourseForecast the financial future for your business in the Green Module. You will learn how to set your price and estimate your revenue, organize the costs of running your business, and determine how much cash you need to start or grow your business.
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Gold Module: Winning the Game (CEO Trek)
CourseDevelop your competitive strategy through challenging projects in the Gold Module. Analyze the competition, describe how your offering is different and better, select a strategy for creating value, and design a scoreboard to measure your progress.
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Blue Module: Reaching Your Customers (CEO Trek)
CourseThe Blue Module covers tactics for finding customers quickly at the start of a business and strategies for developing sustainable customer sources. You will learn to target customers and create partner, website, and social media paths to engage them.