Blue Module: Reaching Your Customers (Trek 11)

The Blue Module covers tactics for finding customers quickly at the start of a business and strategies for developing sustainable customer sources. You will learn to target customers and create partner, website, and social media paths to engage them.

Course curriculum

1. Reaching Your Customers
1. BL1a: Introduction - Customer Targeting
2. BL1b: Article - How to Reach Your Customers
3. BL1c: Achievement - Make Your Customer Targeting List
4. BL1d: Optional - Watch Me: Make a Customer Targeting List
5. BL1e: Rating and Reflection
6. BL1f: Submission - Get Feedback on Your Customer Targeting List
1. Blue Accountability Check-In Instructions
1. BL2a: Introduction – Partner Evaluation
2. BL2b: Article – How to Evaluate Potential Partners
3. BL2c: Achievement – Review the Partner Evaluation Checklist
4. BL2d: Rating and Reflection
1. BL3a: Introduction – Web Presence
2. BL3b: Article – How to Build Your Web Presence
3. BL3c: Achievement – Complete Your Web Presence Checklist
4. BL3d: Rating and Reflection
1. Blue Live Session Instructions
1. BL4a: Introduction – Social Media Strategy
2. BL4b: Article – How to Create Your Social Media Strategy
3. BL4c: Achievement – Create Your Social Media Strategy
4. BL4d: Rating and Reflection
1. Blue Module Feedback

About this course

22 lessons
0.5 hours of video content

Blue Module: Reaching Your Customers (Trek 11)

Course curriculum

Blue Module Introduction

Blue Lesson 1: Customer Targeting

Blue Accountability Check-In: Pursuing Personas

Blue Lesson 2: Partner Evaluation

Blue Lesson 3: Web Presence

Blue Live Session: Extend Your Reach

Blue Lesson 4: Social Media Strategy

Blue Module Feedback

About this course